3D Design - The Final Session

Today is the final session for the entire 3D segment, I had a lot to get done in the day so I have a lot to talk about and evaluate. Today I finished my final piece, put the finishing touches in my book and evaluated by progress through the evaluation sheet.

Here is my logo design that will go on the acetate on the lid of my final box construction. Its a simple design that was easy to design in Photoshop, so that I wouldn't waste time on designing an overly complicated logo that people wouldn't really pay attention to, and pays homage and inspiration from my study of Muji. Although its a lot more colourful then the Muji logo, the simplistic design philosophy is still there and is designed not to take up so much space and to try to be unnoticeable. I really like the design for the logo because its visually appealing but not to extravagant that it repulses consumers who don't like the tacky, and overly repeated looks of other shopping logos. I really wish I could have explored this part of the project more and create a consistent visual aesthetic but as it is its fine.

Here are the images of the finished product in full view, including the lid. In my opinion the acetate didn't work as well as I wanted it to because the logo on the acetate doesn't show up as clearly as it should, probably because of the dark interior. If I was to do the acetate part again I would have added a white background to bring up the contrast and to show the logo off more for the consumer. However I do like the window that I incorporated into the design, makes it stand out a bit more from the rest of the chocolate boxes. The design has almost a Celtic feel to it which roots it down into a more western style so its not just eastern (Japanese) based. 

The cardboard structure of the bx I feel has been rather successful, since it has that unique, raw visual flair and it meets my quota on eco-friendly and recyclable materials. However there is a bit of an issue with lid that it is too small for the box and thus hard to easily put on the lid for convenience, probably should have made it a little bigger in retrospect but apart from that the box works well. If you look inside the box you'll see a bunch of small notches which are supposed to support the chocolates when placed inside the box, not sure if they work but I think that I least thought of how the chocolates would fit into the box helps to improve how I think about the intricacies of 3D design.

This image illustrates how I would stack my boxes on a shelf in a supposed supermarket. As you can see it stacks in a unique and interesting way that is different from most packaging designs. I really like how well these boixes stack up together because it gives it a unique visual flair, and it can save on a lot of space in stacking shelves. I wish I did a few more boxes to see they would do in larger numbers but as it is its pretty well done.